Damas, the dominant jewellery and watch retailer in the Middle East, has debuted an aesthetic dedicated collection to glorify the Festival of Lights, Diwali that is widely celebrated across India. The range that has just been launched is available at select Damas stores across the GCC.
The new collection consists of stunning bangles, earrings, necklaces, rings and sets composed of pearls, diamonds or different coloured stones. The dazzling and intricate collection is a reflection of the festival and highlights the significance of Diwali to the Hindu community.
Diwali, which is being celebrated on 30th October this year, is one of the most important festivals for Hindus commemorating the return of their Lord Rama along with his wife Sita and brother Lakshman after a fourteen year long exile. The festival stands for the triumph of light over darkness, good over evil, optimism over anguish and knowledge over ignorance.
The designer behind this captivating collection, said: “The conceptualization of this collection comes from the theme of Diwali, lights. Each piece has been tastefully designed to remind the community of the significance and beauty of this festival. I’ve always had very fond memories of this festival and it has given me a platform to explore my creativity and design exclusive pieces for women to wear and relish during the festival of joy and sparkle.”
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